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The Business Owners Bulletin Week 26

Margo Masri

Hi everyone and welcome to week 26 of The Business Owner’s Bulletin. There is a ton of great content in this week’s round-up for business owners of all shapes and sizes. We are so excited to share it with you!


Let’s not forget about The Business Owner’s Network. That’s where we keep the party going all week long. We are working on ways to increase the value of the group even more in 2021 and we can’t wait to share them with you.


For those of you who are new, here is a brief history. Chloe Longstreet started publishing “The Business Owner’s Bulletin” in July as a way to curate some of the awesome content on LinkedIn that is devoted to helping small and medium-sized business owners. She dreamed of creating a space where busy professionals could come and spend a bit of time learning how to improve their business while also being entertained.







Since then, The Bulletin has grown into quite the newsletter, but no worries. Each of the featured posts and people is accompanied by a summary so you only have to click through to the ones that interest you. Additionally, everything included here is posted natively on LinkedIn so you never have to leave the platform.


We warmly welcome you to dig in and enjoy. Please remember to take a moment to like, comment, and share the content that you enjoy to support these incredible creators and celebrate all their hard work. And thank you for joining us this week.


People to Follow


After putting The Business Owner’s Bulletin together for several weeks, Chloe began to realize that some people just kept showing up with great content regularly. That’s when the “People to Follow” section was born. Each individual has a summary of their overall work as well as a brief of their most recent work. Please like and comment on the articles and posts you enjoy to further support these thought leaders.


Larry Easto


Larry Easto is a marketing coach and video course creator. He helps service professionals create a sustainable flow of new business by aligning their marketing with their authentic true selves. This form of authentic marketing is ideal for self-employed service providers who want to do well by doing good, helping clients make a difference in their lives. 


His recent article teaches us as business owners how to humanize our business to match our voice. This is a truly enjoyable article.One key point is that he says to tell your story accurately. This is the key to a new door of personal branding. 


Margo Masri


Margo is the head of a multiple award-winning accounting firm, MM Accounting and CFO Solutions that offers highly-customized financial services specifically designed to take your business to the next level – and beyond. Utilizing cutting-edge accounting techniques and drawing on a wealth of industry-specific experience, MM Accounting is your trusted partner for enhanced business growth, increased automation and efficiency, and a truly class-leading customer experience.


Margo didn’t publish an article this week, but if you haven’t read her recent articles, they talk about tax planning and managing your accounts receivable.


Sarah Bauling 


Sarah Bauling is a Professional Speaking Coach, specialising in creating The Perfect Pitch


With over 20 years of Sales and Marketing experience, Sarah knows the power that this 30-second pitch can have on your business. How it generates leads, converts clients, and ultimately makes you more money.


Sarah hasn’t published anything recently, but her last two articles on being specific when asking for referrals and making your pitch a masterpiece are both worth the read.


Pamela Ayuso  


Pamela Ayuso is co-founder and CEO of Celaque. Celaque develops office and residential buildings in Tegucigalpa and also manages a broad portfolio of properties. Pamela's focus is on growing the company into a model for the 21st-century organization. Pamela writes entrepreneurial articles on Medium and LinkedIn. She published her first children's book recently, Alicia and Bunnie Paint a Mural.


Her LinkedIn article this week is about setting goals and then ensuring that you achieve the goals by planning the steps you will take into your schedule.


Sarah Cordiner


Sarah specialises in assisting corporates, Government, businesses (all sizes), and individuals with creating and selling online courses, design and development of e-learning and face to face curriculum, and education and training business development, profitability, and 'edupreneurship'.


She also helps them with the commercialisation of their knowledge, skills, expertise, and hobbies into education-based products and services (courses, books, workshops, speeches, presentations, high-end masterminds, training manuals, and more). These are just a few of the services offered by Sarah. Additionally, her 'Edupreneur Academy' is trusted by over 15,000 students internationally. 


This week, Sarah shared a video interview with tips on starting a podcast. If this is a goal you plan to achieve in 2021, you should check it out.


Kate Hore-Lacy


Kate Hore-Lacy is a Sales Strategist and Business Mentor. She is the founder of New Wave Sales Success where Values-Driven people learn the Art of Conscious Compassionate Selling - so they get Clients, Get Praised, and get PAID! Kate is the creator of the acclaimed LinkedIn Lead Generation Summit & with 26,500 followers of her daily videos, has recently been named a LinkedIn Sales Star.


This week she talks about a powerful morning mindset routine that could change the world and a tip for following up with leads.


Bryan Paton


Bryan is the driving force behind the DNFM WhaleTail Value Builder© process.  He guides business owners through this unique process already used by over 60,000 business owners worldwide.  He brings over 15 years’ business consultancy experience in Europe, The Middle East, and Africa focusing on:

  • Maximized operating margins and net income through process improvement
  • Improved business valuations through sustainable revenue pipelines
  • Successful ownership transitions


Bryan holds an MBA from Durham University, UK; is a certified Six Sigma Black Belt, and is a member of the Project Management Institute.


This week he explains why serving customers outside your bullseye is detrimental to business growth. Understanding who your target clients are and really sticking to them is essential and his article this week does a great job at explaining why.


Travis Lachner


Travis is a former athlete & music producer turned creative entrepreneur, helping high-performers level-up with meaningful media. He also hosts a podcast called The BEAST Node. If you are looking to build a show or event for your personal brand or your business, Travis is the guy to help you out. He also makes LinkedIn more fun, so if you want to inject some excitement into your feed, definitely click that follow button.


This week, Travis shares some amazing livestreams that he hosted with a ton of business tips as well as a post about how positive thinking isn’t enough without action.


Jonathan Palmar


When asked about a bio, Jonathan responded with one simple sentence. “I like making videos.” He likes it and he is good at it. He also loves teaching people how to make videos. Jonathan’s main focus on LinkedIn is videos that teach you how to succeed on LinkedIn, and they are ALWAYS entertaining.


This week’s video talks about what makes LinkedIn such a powerful tool, what NOT to do on LinkedIn, and a protip to connect with others in your industry who are active on LinkedIn.


Luke Matthews


Luke is a Canadian guy living abroad in the UK. He enjoys talking about ridiculous things and he is a social media marketer for small businesses. If you need help making your online game a little less boring then he’s your guy. 


He is live biweekly on Friday nights discussing LinkedIn & Monday afternoons discussing anything and everything. These events are definitely worth checking out.


This week, Luke talks about how you can win clients by posting about nothing. He also discussed how to win clients on LinkedIn with your content in a livestream with Jonathan Palmar and Travis Lachner (find it on Travis’ page.)


Darren Turner


Darren creates fantastic teams who build great companies focused on simple honest service. He is also a father, husband, blogger, vlogger & fledgling author. His videos and articles always provide an interesting tidbit of knowledge from history or business.


His article this week was about reading what you sign. Too often we skim important documents and then pay a price in a way that can really hurt us. Reading terms well on contracts is the key. 


Jerry Ash


Jerry Ash is a retired business strategist, developer of THE COMMONS Business Model, and founder of the company of COWORK Entrepreneurs™ located near Tampa, Florida.


During his long and eclectic career, he has been a serial entrepreneur and administrator of three non-profits. Also a former assistant professor at West Virginia University and a member of the West Virginia State Senate where he chaired the Standing Committee on Health and Human Services as well as the Small Business Committee he founded.


All of his work is transparent and available to anyone. The long term goal is to turn the company of COWORK Entrepreneurs into a nationwide franchise chain.


This week, Jerry discusses some of the recent acts of the new administration in the US and how they aren’t really solutions to our problems as business owners.


Joe Apfelbaum


Joe Apfelbaum is the CEO of Ajax Union, a B2B digital marketing agency based in Brooklyn, NY. Joe is a business strategist, marketing expert, and certified Google trainer. Joe is the author of his new book High Energy Secrets, how he lost 95 pounds and has more energy than ever. When he is not Mojovating entrepreneurs at events and on social media, he chills in Brooklyn with his wife and 5 kids. 


This week Joe is talking a lot about Clubhouse, along with some key takeaways from the LinkedIn Influencer Summit of 2021. If you missed the summit, the takeaways are a great way to learn some pro tips.


Richard van der Blom


Richard is one of the leading Global LinkedIn & Social Selling experts, having provided strategic sessions and training to over 45.000 professionals worldwide. He is the creator of the B.E.S.T. social selling method and S.T.E.P.S. strategy to implement Social Selling in any B2B sales and marketing organisation. Furthermore, he does extensive research into the LinkedIn Algorithm and shares his findings on LinkedIn and in his newsletters. If you are looking to take the next step in Digital and Remote Selling, reach out to him and start growing your business.


This week, Richard posted a slideshare that talks about the LinkedIn algorithm. Did you know it’s different on mobile vs. desktop?


Marcia Gray


Marcia works with small businesses that don't need a full-time Controller/CFO but want someone with financial expertise to work with them on finding growth opportunities as well as business efficiencies. She provides targeted reporting based on what their needs and desires are, as well as capturing opportunities for tax planning. She also works with small businesses that need their books cleaned up or maintained.


This week, she had a very interesting article that is very important to read.  Too often business owners charge business expenses on their personal card and do not track them properly. That decision is the cause of the business hardship. Don’t let that be you.


Colin Thompson


Colin is a former successful Managing Director of Transactional/Document Manufacturing Plants, Document Management/Workflow Solutions companies and other organisations, former Group Chairman of the Academy for Chief Executives, Non-Executive Director, Business Advisor NHS Deanery, Mentor - RFU Leadership Academy, Mentor - Coventry University, Mentor - The Chartered Institute of Personnel and Development, Mentor Partner – Wiseup Networks, author/writer Business Advice Section for IPEX, Graphic Display World, News USA, Graphic Start, many others globally, helping companies raise their `bottom-line` and `increase cash flow`. Plus, helping individuals to be successful in business and life in general. Author of several publications, research reports, guides, business and educational models on CD-ROM/Software/PDF and over 4000 articles/reports and 35 books published on business and educational subjects worldwide. Plus, International Speaker/Visiting University Professor.


Colin publishes multiple articles a week that are filled with useful advice for business owners. Recent articles include a list of 15 strategies to help you succeed which is worth saving and returning to over and over, and an article on the importance of positivity.


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